The Alfred St Archway Entrance leading to Luna Park is a good example of amusement park design of the 1930's and is unique in the surrounding streetscape. The gate was built in 1935 for the opening of Luna Park. Oringinally the sign was constructed from moulded panels with decorative light fixtures with scalloped brackets and inverted cone and cusp motifs. the top of the gateway was crowned with four flag masts on a set of cylindrical cones. The sign had colour neon on both sides as well as festooned lights and concealed Art Deco lighting. Original photographs show reclining women in the classical style on top which were later removed.

The sign was demolished in early 2006 due to safety concerns. The original pylons remain and a restored sign is promised by North Sydney Council by 2009. (see council plans right)